Sunday, March 29, 2009

House of the Future

I was browsing through the net for CK products and I bumped into this.

Have you seen this before?

This is CK's window display during Christmas last year at one of their store in New York. It is actually a model house but to me its like a doll house cause they have all these mini furnitures inside. They are trying to represent a modern house with a futuristic feature. As you can see it is hanging by a four wire steel. It is floating above NY street. This is because they want to save space since the population of people are increasing.
The doll house, features four story structure, is furnished with miniature replicas of pieces from the company’s apparel, accessory, and home lines, including the new furniture line debuting in early 2009.

This is the Calvin Klein Collection store in New York's Madison Avenue.
The doll house is on the right-below.
Can you see it? Its the white glowing thingy

View from above.
The fourth floor
The third floor is the bedroom

The bed. So small and cute.
The bed sheet and the pillow sheet are from CK home lines
Second floor is the living room. The furniture are all in white to match with the structure of the hse. Notice the clear glass stairs, adds the quality of the future house in the sky.

First floor - the dining room.

Look!There's a CK handbag, casually left on one of the chair.

The doll house with its designer.

Sunday, March 15, 2009

Advertising is Controversial

For this post I'll be talking about the way Calvin Klein advertise his products, since I have been learning about marketing for almost 4 years now. So I thought I should relate CK to what I know best. By all accounts, Calvin Klein was a marketing genius. He understood the power of a suggestive image and was able to link his brand name with the young, sexy and risque images portrayed in his advertisements.

The first signs of Klein’s marketing savvy came in 1979, when he had model Patti Hansen photographed on her hands and knees wearing his new, tighter jeans and placed the ad on a massive Times Square billboard. It caused such a sensation that it was left up in place for FOUR years, demonstrating remarkable staying power in such an industry of fleeting fads as fashion.

CK is not shy about pushing the limit when it comes to advertising his products. In early 1980, he featured a 15-year-old Brooke Shields purring "Nothing comes between me and my Calvins." To see the ad click here . Seriously I can't believe she was 15 when she did that advert. She looked so matured. I envy her! I mean, just look at her.!!

CK has been at the forefront of fashion's grunge trend, using stringy-haired youth to hawk his CK Be and CK One fragrances. FYI the ad with ppl talking; girl in the middle is Kate Moss. There are also other famous models like Trish Goff but I'm not sure which is which. Hee..

CK's commercials and adverts are always following the youth trend and reflecting their life in it so that the customers can relate to it. But when I went through most of CK's advertisements, most of them are too provocative, especially in Malaysia. Hence, it has been quite hard for me to find pictures of their ads which I can post up in this blog. However, CK are really being an expert in marketing. He is so good that even now people are still following his steps. Recently, Kim Kardashian recreates the infamous ads that Brooke did 30 years ago. I'm not sure for which mags but below is a comparison. CK's ads are timeless...

Calvin Klein's quote “Anything we do in advertising is controversial. If it’s provocative and sensual and related to what we’re selling, I'm willing to take the chance. I have fun with the ads.”

Sunday, March 1, 2009

Smells sexy..must be CK

Now everyone are smelling good. If you pass by through the hallway in campus, there will be all sorts of smell. It is very important to smell great. I heard lots of people said if a person look good they will look at you and walk on. But if you smell good, they will want to have a second look at you and you will have them intrigue. Hehe. And this goes for both male and female.

Ok for the ladies. You have gotta try CK Euphoria Blossom. It smells soo good but it would smell too sweet for some people. It smells lighter compared to CK Euphoria. Blossom are designed specially for us Asian girls. Since in this humid weather CK Euphoria would smell a bit heavy for us. Hence, CK Euphoria Blossom are born. But the down-side is they don't last long. Nevertheless I still love it. The packaging and the bottle are quite simple. Not that unique.

But there are Euphoria Blossom Crystalline edition. I haven't seen it sold anywhere here nor have i smell it. So i don't know if it smells different. But their bottle are soo cool. This is a special edition. SWEET.!

For the guys, why don't you try CK Be. I don't really like CK cologne for men. But this one is alright to me. Its nothing extraordinary but it suits for guys who likes to hang out or go to the gym. This cologne strength of scent are quite weak. So you need to spray more than usual to get the scent.. The bottle are so simple but it does stand out from the crowd. It looks kind of bold Among all cologne that CK have for men, i prefer CK Be. But i really think CK can do better.